Amazingly adaptable, our carefully honed Matte Clay excels at delivering a natural, zero-shine look that can be restyled throughout the day. Perfect for creating texture and adding definition. Firm Hold. Scented with an exotic coconut fragrance. Water soluble formula for easy wash out. WHAT DOES IT DO? Provides the perfect reworkable matte finish and definition without stickiness or clumping. Smells appealing and firmly holds styles like textured quiffs, tapered fades, messy french crops, and more.